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Making the User Experience Satisfying and Efficient

How do we create a site that reflects the uniqueness of this niche business without mimicking standard e-commerce sites, yet ensure the design is familiar and user centric?

After researching many different types of layouts, a point of sale, or POS, system was the winner and assisted with informing design decisions.  A well designed POS will display many options in a clear, organized way.  They will offer sub-menus as needed and make it easy to maneuver through tons of information without getting lost in the process.  Adding an interactive cash-register tape on the right side of the screen that updates in real time gives the user control over their cart at all times. The next best thing to being in the actual store!

How do we match the interface to reflect the uniqueness of this site?

The existing design has fully saturated colors and a font that was overwhelming and not easy to read. Muting the existing colors of the site helped keep the users eyes from being strained and overwhelmed.  Choosing the typewriter font gave continuity to the site by connecting the user to the interface with the essential nature of the store, reflected in the basic nature of the font.  A no frills, familiar experience for the user.